On October 20, 100% PURE announced it had been named No. 1 Clean Beauty Brand in Newsweek’s 2026 Readers’ Choice Awards, following editorial selection by Newsweek and voting by readers. The brand’s own announcement describes makeup colored with fruit and plant pigments instead of synthetic dyes, a list of more than 2,870 banned ingredients including all PFAS, microplastics, and silicones, and products made in its own solar-powered, ISO 22716 certified lab — brand-supplied details, so read them as the maker’s case, not our verification. Eden makes no health claims, ever; what we take from a readers’ vote like this is simpler and sturdier: shoppers are rewarding makers who publish what they leave out and what they put in. That habit is easiest to build at the soap dish, where the ingredient list is short enough to actually read — the 18-in-1 Pure-Castile Magic Soap Refill, Peppermint, 32 fl oz in a refill carton that uses far less plastic than new bottles, the Original Fresh Scent Castile Bar Soap from Kirk’s, a maker the page notes has been making coconut-oil castile bars since 1839, and the Dr. Bronner’s Pure-Castile Magic Bar Soaps, 5 oz Variety Gift Pack for trying six scents before committing to one. One label read properly beats a shelf of promises.
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